Services / Commercial and product videos

Commercials and product films worth staring at.

When the product is the hero, the film has to make people feel it: the pour, the spark, the click, the payoff. We shoot product work with the patience it deserves and the strategy it needs to sell.

Start a project See the work

Deliverable30 to 90 second spots + cutdowns

StylesProduct macro, lifestyle, demo

FilmingStudio or on location

UsesAds, launches, retail, web

AlsoVertical ad versions included

Seen inDraft Top x Sun King, Pulmodyne

The short answer

A product film shows your product doing the thing that makes people want it, in under 90 seconds, shot beautifully enough to stop a scroll and clear enough to close a sale.

Product work is where filmmaking craft pays off most visibly: macro lenses, controlled light, real textures. But pretty is not the goal, selling is. Every spot we cut opens with the moment of desire, demonstrates the payoff and ends with exactly one thing to do next. We have demoed Draft Top on Sun King cans, made a medical device legible for Pulmodyne clinicians and poured enough amber slow-motion beer to know what makes an audience thirsty.

What you get

What the spot has to do.

Hero spots

The 30 to 90 second film that leads your launch, your ads and your homepage.

Demo films

The product in real hands, doing the real thing, with zero confusion about what it does.

Macro and tabletop

Texture, steam, spark and pour: the shots that make products feel premium.

Ad-ready versions

Vertical and square cutdowns with hooks built for paid placement.

Relevant work

Products we have made desirable.

Full index

DRAFT TOP · 0:26

A demo that sells the moment.With Sun King Brewing

HARD TRUTH · LOOP

A spirit brand, poured slowly.Product macro work

BBQ · LOOP

Sear, smoke, appetite.Tabletop food work

The process

Concept to every cut.

01Define the jobLaunch, ads, retail or all three. The placement shapes the film.

02Board the beatsA tight shot plan: desire, demo, payoff, call to action.

03Shoot with patienceStudio or location, lit and framed until the product earns the stare.

04Edit for the scrollCut to the platform, hooked in the first seconds.

05Deliver every sizeHorizontal, vertical and square, ready for wherever the budget goes.

Good questions

Questions we hear a lot.

What does a commercial cost in Indianapolis?

It depends on concept, locations and length, which is why we quote after a short call. We will tell you plainly what your budget buys and where the money shows up on screen.

Can you match the look of a national spot?

Craft-wise, yes: light, lenses and edit discipline are what make that look. What we will not do is inflate scope you do not need. A focused idea often beats an expensive one.

Do you handle products that are hard to film?

Reflective cans, small devices, dark liquids: hard-to-film products are most of our product portfolio. That is a lighting problem, and lighting problems are solvable.

Will the spot work as a paid ad?

Yes. Ad versions ship with platform-specific cuts and openings designed for sound-off autoplay.

Start a project

Ready when you are.

Tell us what you are making. We will listen first, then bring the cameras.

Prefer to talk first? Call 317-627-0092 or email kyle@bonehookmedia.com. When we book your project, scheduling and files flow through our HoneyBook client portal, so everything lives in one place.

What happens next

01 · Kyle reads your note and replies personally
02 · A short call about your goals, no pitch
03 · A clear proposal with real numbers