About Bone Hook Media

Led by a marketer who fell in love with a camera.

Bone Hook Media is run by founder Kyle Williams, who has worked in marketing, videography, photography and content strategy since 2019. The agency pairs Kyle's eye with a trusted network of drone pilots, editors, audio specialists and production assistants, scaled to fit each project.

FounderKyle Williams

Based inIndianapolis, Indiana

In video since2019

Films on YouTube67 and counting

Crew modelKyle + trusted freelancers

Google rating5.0

The story

Every business has a story worth telling.

After years working in both marketing and video production, Kyle kept seeing the same thing: businesses were not struggling because they lacked creativity. They lacked consistent, strategic content that actually supported their goals. Bone Hook Media was built to bridge that gap.

Instead of delivering a video and disappearing, we build long-term creative partnerships. We learn your business, understand your audience and help you communicate your value through storytelling that feels like you, not like an ad.

The name

Born from the hook that pulls up something bigger.

Bone Hook takes its name from the Maori legend of Maui, whose magic jawbone hook pulled an island up out of the sea, and from a bone hook necklace Kyle picked up at a surf shop in 2014 and has carried since. It is a reminder of what a story can do: pull up something bigger than itself. That is what your marketing should do too.

Kyle Williams behind the camera in a loft studio

How we think

Marketers first, filmmakers second.

Strategy before cameras

Every project starts with a discovery call about your business goals. The creative serves the strategy, never the other way around.

Authentic over scripted

Real people, real conversations and real experiences connect harder than polished corporate messaging. We help people sound like themselves on camera.

Partners, not vendors

We aim to become an extension of your marketing team through ongoing partnerships and recurring content, not a vendor who vanishes after delivery.

Consistency wins

Marketing is not built on one viral video. It is built on showing up, week after week, with valuable content your audience actually wants.

Kyle Williams filming on the field at Lucas Oil Stadium in Indianapolis

On locationLucas Oil Stadium, Indianapolis

Where the work has taken us

From stadium turf to factory floors.

The portfolio runs from the field at Lucas Oil Stadium to Sun King cans, Pulmodyne medical devices, Providence Church, Indiana University, Tinker Coffee and dozens of small Indiana businesses in between. Different industries, same approach: find the story, serve the goal.

Browse the work

Start a project

Let's find your story.

A short call is the best way to see if we fit. No pitch deck, no pressure.

Prefer to talk first? Call 317-627-0092 or email kyle@bonehookmedia.com. When we book your project, scheduling and files flow through our HoneyBook client portal, so everything lives in one place.

What happens next

01 · Kyle reads your note and replies personally
02 · A short call about your goals, no pitch
03 · A clear proposal with real numbers